User Generated Content

Let me promote your products and services!

User-generated content is “winning”- according to Forbes magazine. As consumers are turning to authentic feedback and advice from individuals they trust online- as opposed to from traditional marketing created from the brand- UGC now plays an incredibly significant role in a company’s promotional efforts. The humanized approach, unfiltered content, increased word-of-mouth, ability to share and save, all contribute greatly a company’s success in the modern day world.

With over 29,000 followers on my Instagram, and an average of 25,000 views per Instagram reel, my dedicated following of bicycle commuters, bikepackers, bicycle tourists, and general outdoor explorers are eager to learn from my page how to best prepare for their next adventure. I’d love to work with you to help my community thrive in the world of biking, outdoor exploration, and travel.

Want to skip my story and jump straight to my portfolio? You can find my work below.

A Bit About Myself and My Story.

I am a 24 year old bicycle commuter and bicycle tourist who began cycling as a means of affordable transportation during my college years, starting in 2018. When COVID-19 came and shut down the world, I was no longer able to row (my collegiate sport) or go to the gym, so I turned to cycling as a means of staying fit. Quickly, cycling became greater than just a sport. I spent all my free time cycling around Atlanta while the streets were empty. I would bike to parks, to Stone Mountain, with new bike friends around the Atlanta area. I pushed my limits, began to memorize every road and bike path in the city- my mental map was unparalleled to my other friends. I was dragged to the campus bike co-op and quickly found myself a community of like-minded people. I learned how to work on bikes, then eventually completed two bikepacking trips with friends. This led me to embark on my first solo tour, biking from Atlanta, GA- the city where I graduated from college in 2021- back home to Baltimore, MD. I then flew myself to Europe and spent 4.5 months touring across 10 countries in the fall/winter months. I came home, started working as a community manager for a tech startup, and continued relying on my bike as a means of transportation in Baltimore in efforts to promote the car-free lifestyle. Since then, I biked across the USA in the summer of 2023 and across New Zealand and part of Australia at the turn of the year.

My Mission.

Living By Bike’s core mission is this: to promote and spread the joy of cycling as a means of transportation equality, mindful and eco-conscious living, personal freedom, and outdoor exploration in anyone’s local area or across the world.

I pride myself on fostering a community that welcomes cyclists of all kinds and skill levels. I share my successes and my failures. I promote diversity within the cycling world by sharing information about cyclists of color, bike scholarship opportunities to minorities, fat cyclists, queer cyclists, disability within biking and more. I have found cycling to be such a welcoming and kind community for myself, despite some its stereotypes regarding typical “bro-culture”. Biking has become my home, my safety net, my people and my family. I want anyone who views my profile to feel the same for themselves in the world of cycling.

Information about my followers/community (as of October 2024):

Instagram:

• 29.4k followers
• 65% men, 35% women (Instagram does not recognize any other genders)
• Average of 25,000k views per Instagram reel
• Average 1,5000 story views
• Top 3 age groups (in descending order): 25-34 (42%), 35-44 (20%), 18-24 (17%)
• Top 5 cities (in descending order): Auckland, Christchurch, New York City, Mexico City, London
• Top 5 countries (in descending order): USA, New Zealand, United Kingdom, Canada, Mexico

What I can offer:

• Instagram Picture Post. Includes 1-3 pictures featuring your product/service. I’ll share an honest opinion with my dedicated audience.
  • This can be posted on my account, on yours, or both.
• Instagram Story Post. Includes one story post where I feature your product/service. Put your product/service on display with an engaging caption and honest review.
• Instagram Reel. Includes a 20-45 second video that shows your product/service in an engaging and exciting way.
  • This can be posted on my account, on yours, or both.
• YouTube Ad. Includes a 30-90 second clip where I feature your product/service in an exciting way and share an honest review (not yet available).
• Blog Post. Includes a dedicated blog article featuring your product/service (not yet available).
  • This can be posted on my website, on yours, or both.
• Anything else you may be interested in!

Pricing:

I would like to preface that do not do any work for free (I do accept gifted products, but only if there is no requirement on my end to share anything about the product/brand). The cost of my work depends on the amount of work desired, plus the size of your company (for smaller companies I charge less, for larger companies I charge more). The more you ask for, the more the price will drop overall for a bundle purchase (ex. If we decided an IG reel was worth $600 and IG story was $150 based on your budget, 1 IG reel + 3 stories would amount to $900 rather than $1050).

If you would like to work together, please email me at livingbybike@gmail.com and I will respond to you as quickly as I can (note: if I am on a tour, my response time drops drastically due to the demanding nature of travel and lack of cell service).

I look forward to hearing from you!